Its vs It's

Quick Tip: Remember: Its is possessive (the dog's tail = its tail). It's is a contraction of "it is" or "it has".

Its

possessive pronoun

belonging to or associated with a thing previously mentioned

Examples:
  • The dog wagged its tail.
  • The company changed its policy.
  • The tree lost its leaves in autumn.

It's

contraction

it is or it has

Examples:
  • It's a beautiful day today.
  • It's been a long time since we met.
  • I think it's going to rain.