Ensure vs Insure vs Assure

Quick Tip: Remember: Ensure means to make certain (ensure safety). Insure means to protect with insurance (insure your car). Assure means to tell someone confidently (I assure you).

Ensure

verb

to make certain that something will occur or be the case

Examples:
  • Please ensure that all doors are locked before leaving.
  • We must ensure the safety of all passengers.
  • The contract ensures that payment will be made on time.

Insure

verb

to arrange for compensation in the event of damage to or loss of property, or injury to or the death of someone, in exchange for regular advance payments to a company

Examples:
  • You should insure your car against theft.
  • The company insures all employees against accidents.
  • Make sure to insure your home before the storm season.

Assure

verb

to tell someone confidently that something is true, especially to dispel any doubts

Examples:
  • I can assure you that everything will be fine.
  • The doctor assured the patient that the procedure was safe.
  • Let me assure you of our commitment to quality.
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